In the early stage of the creative process, we need the inner artist. The artist’s domain is drafting, receiving ideas and inspiration, fleshing them out. The artist thrives in an atmosphere of curiosity, safety, and play. She needs shelter from others’ opinions and respite from even thinking about what the judgments of others might be.
In the second stage of the creative process, the inner editor leads. The editor’s domain is revising, trimming, structuring. Whereas the artist must forget about what other people might think, the editor brings the audience back into the process, ensuring that the work effectively communicates the artist’s intent.
Then the inner agent takes the baton. The agent’s domain is developing marketing messages for the work, communicating about the work to external stakeholders, and finding distribution. The agent is thick-skinned, brave, and wise about the market.