Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America’s Master Communicator, George Lois
George Lois
“There are only four types of person you can be. Identify yourself:
Very bright, Industrious (You’re perfect)
Very bright, Lazy (A damn shame)
Stupid, Lazy (You’l just sit on your ass, so you’re a wash.)
Stupid, Industrious (Oh, oh, you’re dangerous.)
If you’re a number 1 or a 2, you’ll get a lot out of this book. If you’re a number 3 or 4, why are you reading this book?”
Creative legend and legendary curmudgeon George Lois offers a lifetime of damn good advice in this gem.
i love me a good phaidon book, they’re always so beautifully designed and interesting to read. not sure what this book is like but here’s the amazon link if you’re interested: http://www.amazon.com/gp/aw/d/0714863483
(via bookpickings)


